The Bristol Bay Regional Seafood Development Association, which represents the drift gillnet fleet in Bristol Bay, is reporting its first big catch via the association’s new consumer friendly website, www.BristolBaySockeye.org.
According to the BBRSDA, marketers at Haggen, a 29-supermarket operator with stores in Washington and Oregon, said they learned a lot about Bristol Bay salmon from the new website prior to contacting the BBRSDA about using some of its text and photos in their new Bristol Bay sockeye salmon promotion.
The Haggen advertising promotes the taste, texture, health benefits, sustainability and abundance of Bristol Bay’s wild salmon species.
Bob Waldrop, executive director of the association, said the association is pleased that it can help to build demand at the retail level. The website was developed specifically to spur interest among seafood buyers who engage directly with customers and consumers.
The website includes information about the Bristol Bay sockeye run, the nutritional value and convenience of cooking wild Alaska sockeye salmon and stories and photos about the men and women who bring in the famed harvest annually.
Recipes are also included, courtesy of the Alaska Seafood Marketing Institute. One of four current recipes online is for grilled southwestern salmon with guacamole on crisp toast, courtesy of Alison Arians, author of the South Anchorage Farmers Market Cookbook in Anchorage.