Wednesday, January 6, 2021

GAPP Promotes Super Bowl Sunday Surimi Treats
on the Food Network

Food Network star Nancy Fuller has teamed up with surimi seafood brand Louis Kemp Crab Delights to create surimi recipes for football fans nationwide to chow down on Feb. 3, during Super Bowl 2021, at Tampa Bay, Florida. The recipes will be advertised on www.foodnetwork.com beginning on January 13th.

Chef Fuller said she will share her favorite game day recipes for Crab Cake Bites and Buffalo Crab Dip, made with Louis Kemp Crab Delights, which are made from wild Alaska Pollock. “These quick and easy crave-able recipes are sure to not make you crabby, even if your favorite team loses,” quipped Fuller.

The presentation is the latest effort of the Association of Genuine Alaska Pollock Producers to promote the versatile whitefish, this time as a trendy, sustainable snack for sports fans.

GAPP’s North American Partnership Program is also aligning with the launch of Louis Kemp’s new “buy online” feature on their website.

Louis Kemp Crab Delights are sold nationally at retailers ranging from Walmart, Kroger and Albertsons and Safeway to Target and Meijer stores.

GAPP is dedicated to marketing of once-frozen Pollock products, harvested and processed in Alaska, to whitefish markets worldwide with a focus on Europe, North America and Japan.