Wednesday, August 4, 2010

NZ Salmon Pastrami Nets Aussie Award

New Zealand’s Regal Salmon Pastrami has landed the meat and smallgoods award at the 6th annual Food Magazine Challenge Awards in Australia.

The Awards recognise and reward industry leaders in their drive for ‘best practice’ food and drink processing in Australia and New Zealand. They also acknowledge those brands that most successfully demonstrate product innovation and excellence.

NZ King Salmon chief executive Grant Rosewarne says the accolade is testament to the brand’s ongoing efforts to meet consumer needs in innovative ways.

“Pastrami and salmon is not the sort of product you’d ordinarily expect to come across in the supermarket chiller. We constantly strive to surprise and exceed consumer expectations and globally, food professionals seem to agree that Regal Smoked Salmon Pastrami does just that.”

On presenting the award, the judges said, "New Zealand King Salmon demonstrated an innovative approach to working with salmon, creating a unique product which offers consumers a new variety in small goods products.

Regal Salmon Pastrami comprises fresh premium King salmon which is cold smoked then crusted with a classic New York-styled Pastrami crust of three cracked peppers. It’s then sliced into thin smoked salmon pastrami slices.

The company says its product is versatile and easy to use and an excellent natural source of omega-3 and essential amino acids.

Australia’s Food Magazine Challenge Awards are open to all companies that have food or drink processing in Australia and New Zealand. There were six finalists in the meat and smallgoods category with Regal’s Salmon Pastrami the only one from New Zealand.

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