Wednesday, August 7, 2019

GAPP Announces New Round of Funding

A third round of funding under the GAPP North American Partnership Program has been announced in Seattle by the Association of Genuine Alaska Pollock Producers.

Companies with innovative new product or markets they are seeking to place wild Alaska Pollock in are asked to submit their funding request for consideration by the GAPP committees and board of directors by the Oct 1 deadline. Craig Morris, chief executive officer of GAPP, said applicants will be notified on the outcome of their application no later than Dec. 15.

The GAPP North American Partnership Program was conceived by the GAPP board to recognize and provide support for companies looking to bring new, innovative products to market or introduce the fish to food influencers and decision-makers at forums where Pollock hasn’t previously had visibility.

In this third round of funding, GAPP is particularly interested in projects that showcase wild Alaska Pollock surimi or roe in the North American Market, although fillet-based proposals are welcome as well. GAPP set aside $3 million toward its North American Partnership Program for 2019-2020 and has approximately $1.7 million remaining for this third round of partnerships. Under the program, each partner brings equal or greater funds to the table, so that for every dollar of GAPP investment, there is at least a one-to-one, and in most cases greater investment on the part of the partner.

“We’re looking for companies with a passion for wild Alaska Pollock who need resources to put our amazing protein, in all of its forms, from fillet to surimi to even wild Alaska Pollock roe, in front of new customers and consumers in new ways,” Morris said. “Creating a recognizable brand for wild Alaska Pollock is going to take us all, pulling together and the GAPP North American Partnership Program is designed to help us do just that.”

Information for interested applicants, including a proposal template, can be found on the GAPP website at:

FN Online Advertising