Alaska Pollock will be a featured menu item in some three dozen Seattle restaurants from Feb. 28 through March 8. This is part of the latest seafood industry promotion of this versatile, wild caught, low calorie, high protein whitefish. A single cooked four-ounce fillet provides 19 grams of protein and 70 milligrams of Omega-3.
The promotion organized by the Alaska Seafood Marketing Institute (ASMI), in concert with Genuine Alaska Pollock Producers (GAPP), comes during the season of Lent, which begins of Feb. 26 and runs through April 9, a period when those participating in the religious holiday may abstain from eating meat and eat more fish.
Seafood aficionados and foodies alike are invited to join the party and post photos on the social media website Facebook at https://www.facebook.com/events/485973822353905/
GAPP is also promoting its wild caught whitefish with new toolkits for its members and partners to motivate more people to purchase this fish to cook at home or while dining at restaurants.
GAPP officials say their research shows that given more information – such as recipes, preparation tips, health benefits, and flavor and texture tips – more Americans become interested in purchasing the fish.
Over the coming weeks, GAPP plans to train members and partners on how to utilize these tool kits, to educate consumers on where and how wild Alaska Pollock is caught and how it eventually makes its way to their dinner plate, providing them with reasons to ask for it at supermarkets, seafood shops and restaurants.
“These tool kits are an important resource for the industry to have and use and are a key part of GAPP’s strategy to build a global brand of Wild Alaska Pollock,” said Craig Morris, chief executive officer of GAPP.